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Before Help the right people notice and understand your offer.
01 Target market Which specific group will you serve, and what problem matters most to them?
02 Message What useful outcome do you promise, why should people believe you, and what should they do next?
03 Media Where will your audience see your message? Choose channels and a realistic time or money budget.
During Turn interested contacts into confident buyers.
04 Lead capture How will interested people leave their contact details with permission, and where will you record them?
05 Lead nurturing What helpful messages or examples will you share, and how often, before asking people to buy?
06 Sales conversion What is the next buying step? How will you address doubts and make ordering or booking simple?
After Deliver value, encourage repeat business, and earn recommendations.
07 Delivery How will you welcome customers, deliver what you promised, and resolve problems?
08 Customer lifetime value How can you help customers again through repeat purchases, useful add-ons, or continued support?
09 Referrals When and how will you invite satisfied customers to recommend you, and thank them?
An independent educational worksheet inspired by the Before, During and After framework in The 1-Page Marketing Plan by Allan Dib. Not affiliated with or endorsed by the author. Your answers remain in the language you entered.
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