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Free marketing tools

Plan your business marketing.

A free book summary, practical planning tools, and a step-by-step course.

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The book summary

The core ideas from The 1-Page Marketing Plan, explained clearly and concisely.

Based on Allan Dib’s book. An independent educational summary.

Get the free summary
MY ISKUULBook summaryThe 1-Page
Marketing Plan
MY ISKUUL
FREE

Marketing Plan

Answer guided questions and create your own one-page marketing plan.

Create my plan
MY ISKUULMarketing Plan
1Target market
2Message
3Media
4Capture leads
5Nurture leads
6Conversion
7Delivery
8Lifetime value
9Referrals
FREE

Customer Persona

Build a clear picture of your ideal customer.

A
AaminaFictional persona

Age · Location · Budget

GoalsChallengesOpportunities
Facebook · Instagram · WhatsApp

Add an avatar, needs, goals, challenges, and the social platforms they use.

Create my persona
COURSE

Content Marketing & Meta Ads

Learn how to create content and run ads, step by step.

Original price was: $38.Current price is: $19.Applicable tax is calculated at checkout.
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View the course

The summary, Customer Persona and Marketing Plan are free. Your PDF is sent by email. The course is an optional separate purchase.

Back to Marketing

FREE CUSTOMER PERSONA BUILDER

Know your customer. Make your message matter.

Turn a few thoughtful answers into a clear, beautifully designed customer persona. Build a fictional profile you can use to guide your marketing.

100% freePDF by emailEN / SO / AR

The form, PDF labels and email follow your selected language. Your answers stay as written and are not automatically translated.

Use a fictional customer archetype. Do not enter a real person’s private information. Use an illustration or fictional avatar you have permission to upload.

Only the persona name and your email are required.

Give your customer a face

Start with the everyday details of your fictional audience.

Profile image (optional)

No image selected
Still JPG, PNG or WEBP · up to 10 MB · maximum 4096 pixels per side and 12 megapixels. Images over 2 MB are resized to a maximum of 1024 pixels and converted to JPEG in your browser before upload.
Understand what drives them

Think about what they need, what gets in their way and what builds trust.

Find a message that connects

Choose where to reach them and what would be genuinely useful.

Ground your profile in evidence

Separate what you know from what you still need to test.

Treat unverified parts of this profile and generated content ideas as starting assumptions. Validate them with anonymized customer research.

Be specific. Focus on one customer type, and validate your assumptions through real customer research.

Send your persona to your inbox

Get your finished profile as a PDF attachment.

By clicking “Create and email my PDF”, you ask us to send a PDF containing your answers and the course offer to the address above. Use your own email address. This does not subscribe you to future messages.

Download and save the PDF attachment from your email. A private server copy is retained for up to 72 hours; only the latest five PDFs are kept. Your entries are used to create the requested PDF.

The image is used only to create your PDF.